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9 ways of finding new clients

There’s lots of advice out there to help you find new clients. I offer these 9 tips based on my own experience of building my audience. I wish you the best in finding yours.

1. Begin with family and friends. Consider offering them a “taster” session so they have an idea of what you offer. Provide them with some info that they can pass on to their friends and relatives.
2. Reach out to 5 Facebook (or other social media) friends a week (or every other week) and ask for their feedback on your service/products. Ask them to refer one person, if they can, that could benefit from your service/product.
3. Collaborate with a colleague and offer an online webinar or workshop. Share your social media audience with one another. That way you increase your reach.
4. Create consistent and authentic content. People will not likely engage in your services or purchase your product unless they trust you. They need to get to know you. Creating content in the form of blog posts, videos/audios, and other content on your favourite social media platforms is a way of building a trusting audience. Consistency is important. Aim for producing content at least once a week; otherwise, people may think you’re only doing what you do as a hobby.
5. Make connections with relevant professionals in your area: doctors, financial advisers, lawyers, funeral directors, bank officials (estate and retirement planners), hospice nurses and anyone connected in some with end-of-life services.
6. In addition to your paid sessions, offer a couple of free appointments each week at a time that suits you. Some of these may become paying clients. Those who see your free sessions are booked up may be inclined to sign up for a paid session.
7. Have different entry price points into your services/products to accommodate different budgets.
8. Be generous with your knowledge and resources. Ask and answer questions on your social media. Engage your audience. Comment on their responses. Show curiosity. Be willing to offer them a resource that helps them answer a question.
9. Each week, reach out to 2 or 3 of your colleagues and followers. Engage them on their website, FB page, or blog. Respond to their postings. Offer encouraging feedback. The more you nourish the field you’re working in, the greater the harvest for everyone.

Michael Williams is an accredited and licensed End-of-Life Planning Facilitator, Educator, and Trainer. He is the Senior Facilitator and Trainer for Before I Go Solutions and the founder of My End of Life Plan. He also mentors those in end-of-life services in order to promote their business.

Michael currently lives in Hamilton, Ontario and serves clients both locally and internationally on Zoom. To contact Michael, email him at michael@myendoflifeplan.ca. To learn more about training as an End-of-Life Planning Facilitator, contact michaelwilliams@beforeigosolutions.com.