If You Build It, They Will Come… or Will They?
Just because you’ve created a wonderful service or product doesn’t mean people will buy it or show up. You can either wait or start using authentic marketing.
Which of these phrases describes you?
“I’m feeling really frustrated. I invested so much time and money into this website, and I thought it would draw people in, but it’s just not happening. I don’t understand what went wrong.”
“I’m an introvert. I don’t know how to tell people about my wonderful service.”
“Maybe I’m in the wrong business. I’m doubting my ability to attract an audience.”
“I feel like a fake. I’m not qualified enough or experienced enough.”
“I don’t like marketing yet I know I’m supposed to be doing it.”
All of those phrases have described how I felt at one time. Back in the late 90s, I created a website design business for small businesses in Edinburgh. I spent a lot of time learning HTML coding and created my website. I even had business cards printed up. I put a lot of time and effort into creating my business. There wasn’t a lot of competition in the web design business, so I couldn’t understand why businesses weren’t flocking to my door.
