Is Creating and Distributing Authentic Content a Spiritual Practice?

Image by Gerd Altmann from Pixabay

Since I joined George Kao’s Soul Gym community (see link at end of this essay) this question has always been at the back of my mind when I’m writing and posting content about my services.

Is my content “authentic” and “spiritual”? And are the ways I distribute it “authentic” and “spiritual”?

To begin to answer these questions, I have to ask myself what I mean by “authentic” and “spiritual”. What is “authentic content”? And how does my creation and distribution of it constitute a “spiritual” practice?

The word “authentic” in content creation and marketing has been around for about ten years. In a 2016 article, entitled “A Beginners Guide to Authentic Marketing in 2016”, Lizzie Davey describes “authenticity” as “one of the latest buzzwords that are circulating in the online marketing world” (https://www.tintup.com/blog/authentic-marketing/). She begins to unpack the idea with an Oxford Dictionary, which defines “authentic” as “of undisputed origin, not a copy; genuine”. The word itself has roots in medieval Latin (authenticus) and Greek (authentikos), suggesting someone who is “acting on one’s own authority” (https://www.etymonline.com/word/authentic) and whose words are factual and honest.