Authentic Marketing

Pricing Tip #1: Facing Our Fears

In the first of 5 articles on pricing for end-of-life service providers, I look at how our fears around money can sabotage our attempts at setting a fair price.

How do you feel when a potential client asks, “How much do you charge?” Do you feel paralyzed or tongue-tied? In the first of five pricing tips, I examine five common fears that hinder pricing.

Photo by Jaqueline Fritz on Unsplash

Before we can accurately price our services, it’s important to recognize the obstacles we face in doing so.

How do you feel when someone asks, “How much do you charge for your services? It seems like a straightforward question, but many end-of-life service providers report feeling paralyzed or tongue-tied. Why?

Fear

Here are the FIVE most common fears reported by those in the end-of-life services that threaten one’s ability to talk openly about pricing with a client:

1. Fear of rejection: Concerns about potential clients rejecting high prices.
2. Fear of scarcity: Believing there’s limited business, leading to underpricing.
3. Fear of being selfish: Prioritizing personal gain over client needs.
4. Emotional attachment: Over-identifying with clients’ struggles, making it hard to charge…