Marketing

Pricing Tip #2: Competitor Research and Analysis

In the end-of-life services, knowing your competition is crucial when it comes to establishing the right price. This week, we research and analyze our competitors.

Photo by Campaign Creators on Unsplash

My second pricing tip for end-of-life service providers involves research and analysis. Competitor research and analysis is a crucial step for solopreneurs in end-of-life services to inform their pricing strategy, differentiate their services, and confidently establish their value. Here are some tasks to help you conduct effective research and analysis:

Research Tasks:

1. Identify 5–10 competitors in your niche (e.g., hospice care, grief counseling, end-of-life coaching, funeral planning).
2. Visit the competitors’ websites, social media, and review sites (e.g., Google, Yelp).
3. Analyze their:

• Services offered
• Pricing models (e.g., package deals, hourly rates)
• Target audience (e.g., individuals, families, healthcare professionals)
• Marketing strategies (e.g., content marketing, networking)
• Unique selling points (USPs)

Optional Tasks:

1. Conduct informational interviews or surveys with…