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Marketing
Pricing Tip #3: Client Feedback and Testimonials
Do you gather testimonials from your clients? If so, do you celebrate them in your marketing? Your goal for this week is to collect three testimonials to help promote your end-of-life planning services.
End-of-life services require a high level of trust and empathy because of their sensitive and deeply personal nature. While there are many elements that contribute to a solid reputation, testimonials from happy customers are impactful. Testimonials highlight the quality of your services and inspire confidence in potential clients seeking solutions.
The Power of Client Advocacy
Satisfied clients are not just patrons, they are your greatest advocates. Their positive experiences can resonate deeply with others in similar situations, offering reassurance and comfort. When a family shares how your service provided solace during a difficult time, it creates a narrative that is far more impactful than any marketing message.
Collecting Feedback: A Pathway to Improvement
Regularly collecting feedback is crucial for understanding the needs and expectations of your clients. You should approach this process with sensitivity and care, inviting clients to share their honest experiences…
