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Authentic Marketing
Pricing Tip #4: Setting the Foundation for Sustainable Pricing — A Cost and Investment Assessment
Do you know how much it’s costing you to offer your services? Without a clear picture of your costs, your business might not be sustainable. It’s time to do a cost and investment assessment.
As an end-of-life service provider, your work is invaluable. You provide comfort, guidance, and support during some of the most challenging moments in people’s lives. However, ensuring your business thrives long-term requires more than just compassion and dedication — it demands a clear understanding of your finances.
When setting your pricing, many factors come into play, but at its core, your pricing strategy must cover your costs, reflect your investments, and support your future growth. This week, let’s focus on a crucial first step: analyzing and assessing your costs and investments.
Why a Cost and Investment Assessment Matters?
Your pricing strategy isn’t just about what clients are willing to pay; it’s about ensuring your business is sustainable. If your prices don’t reflect the true cost of running your business, you may find yourself struggling to maintain quality services, invest in growth, or even stay afloat.
