Authentic Marketing

Pricing Tip #5: Pricing Tier Experimentation: Finding the Sweet Spot for Your End-of-Life Services

One price does not fit all. Having various price points or tiers that allow a potential client to engage with you makes sense. That’s where Pricing Tier Experimentation comes in.

Photo by Brooke Lark on Unsplash

As an end-of-life planning facilitator, you understand the importance of providing compassionate and personalized support to individuals and families navigating life’s most challenging transitions. However, determining the right pricing strategy for your services can be daunting. Pricing Tier Experimentation (PTE) is a valuable approach to help you find the sweet spot where price meets perceived value, optimizing revenue, and client satisfaction.

The Benefits of Pricing Tier Experimentation

1. Increased flexibility: Offer clients choices tailored to their needs and budgets.
2. Improved client satisfaction: Provide services that align with clients’ expectations and perceived value.
3. Enhanced revenue streams: Create opportunities for upselling and cross-selling.
4. Data-driven…